SPAIN: Today, money heist is quite a worldwide phenomenon. But what if we told you that when it originally aired on television, it was a complete flop? Money Heist is a show that has been entirely recreated by fans. Following its acquisition by Netflix, the streaming giant breathed fresh life into a show that had previously been unable to leave its home country.
Money Heist debuted as La Casa De Papel on Spanish TV channel Antena 3 in 2017. It was intended to be a two-part, 15-episode limited series, and it debuted to high expectations, with 4.3 million views.
However, the show’s popularity quickly decreased, to the point where creator Lex Pina and executive producer Jess Colmenar considered cancelling it. The series was labelled a fiasco by writer Javier Gómez Santander, who described it as a “tale of a failure.”
Netflix bought the global streaming rights to the show after season two ended. They shortened the series to 22 episodes and added it to their foreign catalogue without promoting it, calling it “Money Heist” in English.
Soon after, the performers observed an increase in their Instagram followers from all over the world, which began to grow by leaps and bounds every hour. There were reports of fans going crazy over the newly discovered show on the streaming giant, with anything from flags to tattoos.
Money Heist, now in its fifth and final season, is one of the most watched series. We follow the show’s trajectory from failure to global triumph ahead of its approaching two-part climax.